Privacy Policy

1. PERSONAL DATA WE COLLECT

Afterlume Labs may collect personal data when you register for the Service, use the Service, interact with our websites, or communicate with us. This may include account and contact details such as your name, email address, and company name; commercial information related to your plan, payments, and transactions; technical data such as IP address, device information, and usage logs; data obtained from platforms you connect, such as Shopify product information; and Inputs and Outputs that may directly or indirectly identify individuals.

We may also retain communications you send to us, such as support tickets or feedback.

2. HOW WE USE PERSONAL DATA

We use personal data to provide, operate, and improve the Service; to authenticate users and secure accounts; to generate and deliver Outputs; to manage subscriptions, billing, and payments; to respond to inquiries and provide support; to send essential service communications and, where permitted, information about new features or updates; to prevent fraud and misuse; to comply with legal obligations; and to analyze and understand how the Service is used so we can enhance performance and reliability.

Where possible, we use aggregated or anonymized data that no longer identifies specific individuals.

3. LEGAL BASES FOR PROCESSING (EU/EEA, UK, SWITZERLAND)

Where applicable law (such as EU, EEA, UK, or Swiss data protection law) requires a legal basis for processing, Afterlume Labs processes personal data on the basis that it is necessary to perform a contract (for example, to deliver the Service under our Terms of Service), to pursue legitimate interests (such as securing and improving the Service, preventing abuse, and communicating with users in a business context), to comply with legal obligations, or on the basis of consent where required (such as for certain categories of optional cookies or marketing communications).

When processing is based on consent, you may withdraw consent at any time, without affecting the lawfulness of processing before withdrawal.

4. SHARING OF PERSONAL DATA

Afterlume Labs may share personal data with service providers that assist us in delivering the Service, including hosting providers, payment processors, analytics providers, logging and error-tracking tools, communication platforms, and AI infrastructure providers. These providers are authorized to process personal data only as needed to provide services to us and must protect such data appropriately.

We may also share data with third parties when you choose to use integrations or features that involve those parties (for example, when you connect a Shopify store or export creative assets to an advertising platform), in which case those third parties will process data under their own terms and privacy policies.

We may disclose personal data if we are required to do so by law, regulation, legal process, or governmental request, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety or the safety of others, or to investigate fraud or security issues.

In the event of a business reorganization, merger, or sale involving Afterlume Labs or the Service, personal data may be transferred as part of that transaction, subject to appropriate protections.

5. INTERNATIONAL DATA TRANSFERS

Personal data may be stored and processed in countries other than the country where you are located. These countries may have different data protection laws, but we will take reasonable steps to ensure that personal data receives appropriate protection, including through contractual safeguards where required by law.

By using the Service, you acknowledge that personal data may be processed in jurisdictions that may have different data protection rules than your country, subject to the safeguards described in this Privacy Policy and applicable legal requirements.

6. DATA RETENTION

We retain personal data for as long as necessary to provide the Service, to comply with legal and regulatory obligations, to resolve disputes, and to enforce agreements. The retention period may vary depending on the type of data and the purposes for which it is processed.

When personal data is no longer needed, we will take reasonable steps to delete it or to anonymize it so that it can no longer be associated with an identified or identifiable individual.

7. SECURITY

Afterlume Labs uses commercially reasonable technical and organizational measures to help protect personal data from loss, misuse, unauthorized access, disclosure, alteration, or destruction. These measures may include encryption in transit, access controls, and logging.

No system can be completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your login credentials and for using appropriate security practices on your own systems and networks.

8. CHILDREN'S DATA

The Service is intended for users who are at least eighteen (18) years old. Afterlume Labs does not knowingly collect personal data from children under eighteen (18). If we become aware that personal data of a child has been collected through the Service without appropriate authorization, we will take reasonable steps to delete that data.

9. YOUR RIGHTS

Depending on your location and the applicable laws, you may have certain rights regarding personal data, such as the right to access, correct, or delete personal data, the right to object to or restrict processing, the right to data portability, or the right to lodge a complaint with a data protection authority.

Requests to exercise such rights may be submitted using the contact details provided at the end of this Privacy Policy. We will respond in accordance with applicable legal requirements.

10. COOKIES AND SIMILAR TECHNOLOGIES

The Service and related websites may use cookies, local storage, and similar technologies to maintain sessions, remember preferences, and understand how users interact with the Service. In some jurisdictions, certain cookies and similar technologies may require your consent. Where required, you can manage preferences through your browser settings or any consent tools presented on the site.

Disabling certain cookies may limit or affect the functionality of the Service.

11. THIRD-PARTY SITES

The Service may contain links to third-party websites or services that are not operated by Afterlume Labs. This Privacy Policy does not apply to those external sites. We are not responsible for the content, privacy practices, or security of third-party websites, and you should review their terms and privacy policies separately.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When changes are material, we will update the "Last updated" date at the top of this page and may provide additional notice, such as by email or through the Service.

Your continued use of the Service after the effective date of any changes indicates your acceptance of the updated Privacy Policy.

CONTACT

If you have any questions about this Privacy Policy, or if you wish to exercise any rights related to personal data, you may contact:

Afterlume Labs
Email: support@advibly.com