Gather
01Homepage
Pricing
Features
Products
Reviews
FAQ
Gather the owned truth.
Advibly maps and scrapes high-signal pages, then merges that with the brand identity already saved during onboarding and the store product catalog when available.
3 lanes
competitors, voice of customer, market
2 docs
compact brief plus full sourced dossier
Every atom
facts and quotes tracked with provenance
Always usable
on-site only fallback when research APIs fail
Pipeline
From a website to a sourced creative knowledge base.
The research run is staged and checkpointed, so each step can be debugged without paying again for the previous work.
Research
02competitors
alternatives, positioning, pricing
voc
reviews, forums, app stores, customer language
market
category trends, buying dynamics
Research the world around it.
A Gemini planner creates brand-specific Exa searches across competitors, voice of customer, and market context. Missing external research never blocks the run.
Synthesize
03atoms.md
facts + verbatim quotes with provenance
brand-brief.md
personas, proof, objections, angles
brand-dossier.md
full sourced knowledge base
Synthesize sourced creative fuel.
The pipeline extracts sourced atoms first, then writes a compact brand brief and a deeper dossier for strategy, agents, ads, carousels, videos, and social content.
What it produces
Not a summary. Creative strategy fuel.
A compact brief for better first drafts.
The brief is trimmed for creative generation: personas, customer language, proof, objections, tone, visual cues, and fresh angles without flooding every prompt.
brand-brief.md
creative fuelWho We're Talking To
2-3 personas with pains, desired state, and what they secretly want.
Voice of Customer
Real phrases customers use: pain, desire, aha moments, and quote sources.
Angles to Explore
8-12 seed hooks tied to persona, pain, and proof.
A sourced dossier when depth matters.
The dossier keeps the fuller context: competitors, category dynamics, pricing, quote bank, proof, and sources. It is built for strategy, agents, and high-stakes campaigns.
brand-dossier.mdsourced knowledge
Product and feature map
ICP and segments
Competitive landscape
Market context and trends
Voice-of-customer repository
Proof and credibility
Pricing and packaging
Every workflow gets the right slice.
Generation flows use the compact brief plus a rotating slice of the dossier, so outputs stay grounded without repeating the same angle every time.
Used by generation
live contextImages
brief + rotating dossier slice
Carousels
positioning, proof, objections
UGC video
personas, VoC, emotional before/after
MCP agents
brief via brand, dossier on demand
Why it matters
Better context makes better creative.
Brand intelligence sits behind the generator, carousel planner, video prompts, talking actors, and MCP tools.
Sharper ad angles
Hooks are seeded from real pains, proof, objections, and named alternatives.
Competitive positioning
Creative can contrast against actual alternatives instead of vague category claims.
Voice of customer
Ads and scripts can borrow the phrasing customers already use to describe the problem.
Agent-ready context
MCP tools expose the brief and dossier so agents can work from the same knowledge base.
Editable strategy docs
Briefs and dossiers are markdown documents; user edits create new preserved versions.
Guardrails and proof
Claims, sensitivities, proof points, and source provenance keep campaigns defensible.
FAQ
Intelligence questions, answered.
How the research runs, what it produces, and how creative workflows use it.
What is Advibly Brand Intelligence?+
It is the background research pipeline that creates a compact brand brief and a fuller sourced dossier from your site, products, competitors, customer language, market context, proof, objections, and creative angles.
How is this different from the Brand Kit?+
The Brand Kit captures identity: logo, colors, fonts, tone, products, and visual style. Brand Intelligence captures strategy: positioning, competitors, voice of customer, proof, objections, market context, and campaign angles.
What sources does the research use?+
It starts with your own site and product catalog, then plans external research across competitors, voice-of-customer sources such as reviews or forums, and market/category context. External research is best effort; the pipeline can still synthesize from owned context when unavailable.
What documents are created?+
Advibly creates brand-brief.md, a compact creative brief used by generation, and brand-dossier.md, a fuller sourced knowledge base for strategy, agents, competitors, objections, customer language, and market context.
Can I edit the brief or dossier?+
Yes. The documents are editable in Settings. User edits create a new version and the latest version is what generation workflows use.
Where is Brand Intelligence used?+
It feeds image generation, carousel planning, talking actors, MCP brand tools, and other creative workflows that benefit from personas, proof, customer language, objections, and strategic angles.
Get started
Give every creative strategic context.
Add your brand, let Advibly research the market, then generate ads, carousels, posts, and videos from a grounded brief.