Enter what one order earns and what it costs you. Get your break-even ROAS, the most you can pay for a purchase, and a target ROAS for the profit you actually want.
Your numbers stay in this browser. Nothing is uploaded, stored or sent to analytics.
Product cost, shipping, payment fees as a percentage plus a fixed amount, and anything else each order costs. Not a single margin guess.
The same line expressed the way ad platforms bid: the most you can spend to win one order before it loses money.
Break-even is where you stop losing. Add the profit you want per order and get the ROAS and the maximum cost per purchase that deliver it.
If an order loses money before any advertising, the calculator says so plainly instead of returning an impossible number.
Order value and every cost that comes with it. Use averages across real orders, including the discounts you usually give.
Break-even ROAS and break-even cost per purchase are two views of the same limit. Below that ROAS, or above that cost, each order loses money.
Enter the margin you want left after ads and use the target ROAS as the bar a campaign has to clear before you scale it.
Two stores can both report a 2.5x ROAS. The one selling at an 80% margin is printing money; the one at 35% is losing it on every order. ROAS on its own cannot tell them apart. Break-even ROAS can, because it is built from the costs that ROAS ignores. Work it out before you launch, not after. It tells you which campaigns are worth scaling, what cost per purchase to bid, and whether a product can be advertised profitably at its current price at all.
Every cost you remove from an order lowers the ROAS your ads need. The big levers are price, product cost and order value: a bundle that raises the average basket, a shipping threshold that nudges people to add one more item, a supplier renegotiation. On the ad side, the aim is then to clear that lower bar more often, and the creative is where most of that happens. More angles tested means more chances to find the ads that clear break-even with room to spare.
Return on ad spend from revenue and spend, plus profit after ads when you add your margin.
Open toolWork out CPM, ad spend or impressions from the other two, with CTR and CPC when you add clicks.
Open toolTen opening hooks for video ads, TikTok and Reels, each with the spoken line, on-screen text and first shot.
Open toolAdvibly turns your brand into finished ads: product-in-hand UGC videos, static image ads, carousels, and explainers. Same thinking as this free tool, pointed at the thing that actually takes time.
